Interactive Avatar
DaveAI, in partnership with Wunderman Thompson, reimagined ITC’s surveys with an AI-powered avatar, replacing static forms with dynamic conversations. This technology boosted engagement, participation, and data accuracy.
Company Overview
Organization
ITC
Channel
Application
Website
https://www.itcportal.com/
Industry
Tobacco
Region
India
Language
English
The challenge
Companies extensively use surveys and market research to gain valuable insights into consumer preferences and behaviour. Through surveys, they collect data on various factors such as preferred flavours, packaging designs, and even pricing sensitivity. Traditional surveys conducted through forms often suffer from low participant engagement due to their monotonous and mundane nature. Users frequently find filling out long forms to be tedious and boring, leading to decreased response rates and potentially inaccurate data.
Solution:
- AI-Powered Interactive Avatar
Designed to redefine the data collection mechanism, the AI-powered survey experience seamlessly integrates DaveAI’s avatar technology. During a store visit, customers are handed a device where an interactive avatar guides them through a structured survey. Powered by DaveAI’s proprietary AI model training, the avatar delivers a natural, conversational experience, articulating each question with clarity to ensure user comprehension. As customers respond through on-screen selections, DaveAI’s platform collects and records the inputs in real time. This approach transforms traditional surveys into an interactive digital experience, positioning businesses at the forefront of data-driven decision-making.
- In-house AI model training
- Animations through 3D Assets
Business Impact
The integration of DaveAI’s interactive avatar technology significantly enhanced survey engagement, leading to a remarkable increase in response rates. The application ensured over 10 lakh forms were completed in just 11 months. The interactive nature of the avatar not only made the process more engaging but also improved data accuracy by capturing genuine user responses in real time. This approach enabled data-backed decision-making for product development, marketing strategies, and customer experience enhancements.
10L+ Forms Filled
Enhanced User Engagement
Data-Backed Decision Making
