- 30%
Increase in Qualified Leads
Merino Laminates aimed to simplify customization by allowing customers to design their laminates without visiting a physical store. DaveAI proposed an AI assisted visualizer to be the optimum solution owing to its capability to allow the users to explore various textures and designs that matches their preference before the purchase.
Company Overview
Organization
Merino Laminates
Channel
Website
Industry
Home Lifestyle
Region
India
Language
English
The challenge
In today’s digital age, where 96% of customers prefer online shopping over traditional methods, the pressure on brands to enhance their digital presence is greater than ever. Customers increasingly demand real-time product visualization to make informed decisions online. When it comes to surface products, as a customer, browsing through the catalogue the traditional way becomes time-consuming as different product combinations are involved. Choosing from the variety becomes tedious. This made Merino Laminates look for a more intuitive and engaging digital solution.
Solution:
- 3D Product Visualizer
The users can customize the virtual landscape with personalized combinations of the laminate designs available in the catalogue. The users can apply designs and textures onto the surface in concept areas to discover the laminates in an actual room setting. The visualizer provides personalized product recommendations to the customers.
The technology used by DaveAI optimizes both the illumination and colour realism and works on hardware with low specifications thereby improving the spectrum of usage. The visualizer also facilitates quick update of the catalogue by Merino Laminates without any changes to the existing layers and visuals.
- Intelligent Data Layer
- Baking Technology
- High-resolution Photorealistic Rendering
Business Impact
The data platform ingests a large amount of data about the usage patterns of the users, enabling Merino Laminates to understand what a customer is looking for. With the deployment of this 3D visualizer, DaveAI assisted Merino Laminates in reaching a benchmark of 30k+ customers exploring the visualizer for various combinations of the laminates and 1000+ qualified lead enquiries.
Increase in Qualified Leads
Qualified Lead Enquiries
