- 10K+
Test Drive Bookings
Maruti Suzuki has collaborated with DaveAI to develop a WhatsApp Chatbot. The WhatsApp chatbot serves as a round-the-clock assistant for users interested in Maruti Suzuki cars, allowing for informative conversations.
Company Overview
Organization
Maruti Suzuki
Channel
Website
https://www.marutisuzuki.com/
Industry
Automotive
Region
India
Language
English
The challenge
Enterprises today face the critical challenge of engaging customers on their preferred platforms while effectively conveying complex product features. With consumers increasingly relying on instant messaging apps, there’s a growing expectation for brands to provide immediate, clear, and accessible information. Additionally, the reliance on traditional form fills has proven to be cumbersome, with many customers abandoning forms mid-process due to their tedious nature.
Solution:
- WhatsApp Chatbot
The chatbot leverages advanced NLP capabilities to process user queries with precision, delivering accurate information swiftly. It supports multimedia responses, offering text, images, and documents tailored to meet specific user needs. The seamless integration of the chatbot into WhatsApp was made possible by TCL, our trusted BSP partner, ensuring a smooth and reliable deployment. The chatbot offers a structured, step-by-step journey for users, featuring guided flows and idle and active nudges that lead them through their queries efficiently. The chatbot is equipped with API integration capabilities, allowing it to connect seamlessly with other systems and enhance its functionality.
- Natural Language Processing
- TCL - BSP partner
- WhatsApp Business API
- Templates by Meta
Business Impact
Since its deployment, the WhatsApp chatbot has made a significant impact, engaging over 4 Lakh users and handling more than 27 Lakh queries. Over 5K showroom visit bookings have been successfully facilitated, reflecting the chatbot’s role in driving in-person engagement. It has streamlined the test drive process, with over 10K test drive bookings made through the chatbot so far. The chatbot has also supported 82K+ brochure downloads, showcasing its ability to effectively deliver essential product information.
This chatbot is accessible through two channels, namely Arena and Nexa, each with its dedicated WhatsApp phone number:
Arena: WhatsApp at +91 92893 11487
Nexa: WhatsApp at +91 9289311488
User Engagement
Test Drive Bookings
Brochure Downloads
