- 30K+
User Interactions
Maruti Suzuki decided to consider a new way to engage with customers. This is when, In partnership with DaveAI, the idea of NEXAVERSE – a standalone Metaverse was formulated to launch the Grand Vitara in a virtual Nexa showroom.
Company Overview
Organization
Maruti Suzuki
Channel
Web based, VR
Website
https://www.marutisuzuki.com/
Industry
Automotive
Region
India
Language
English
The challenge
Launching a new car traditionally often relies on high-profile physical events, extensive media coverage, and direct test drives to generate excitement and attract potential buyers.
However, in a rapidly evolving digital landscape, these conventional methods are increasingly challenged by the need to engage a tech-savvy audience that values immersive and interactive experiences.
Automakers must now confront the challenge of reimagining their approach to sales, service, and customer experience.
Solution:
- Metaverse
The Nexaverse experience offers a cutting-edge web-based platform utilizing WebGL 2.0 for real-time rendering, ensuring accessibility across mobile devices, desktops, and tablets. For a more immersive experience, users can access a Virtual Reality Nexaverse through VR headsets. The platform features highly optimized, life-like 3D models of cars, allowing users to explore detailed interiors and exteriors. Customers can create and select avatars in the Metaverse to navigate and interact within the virtual space.
The Nexaverse achieves photo-realism to replicate the real showroom visit experience right at users’ doorsteps. It eliminates registration hassles with a streamlined e-booking process and includes a virtual tour of the showroom, enabling users to book test drives seamlessly.
- Text-to-Speech technology
- DaveAI's proprietary visual synthesis pipeline for avatar creation
- High-resolution photorealistic rendering
Business Impact
DaveAI powered NEXAVERSE generated 20% E bookings in the first 3 months for Maruti Suzuki. Through Nexaverse Maruti Suzuki was able to generate more than 700+ leads per day. Within a month of its launch, Nexaverse had more than 30,000 users on the Maruti Suzuki platform. Maruti Suzuki plans on launching all the cars in the Metaverse where they are expecting to generate more than 5 lakh visitors per month.
E bookings in first 3 months
Increase in leads per day
