- 2.6L+
Unique Customer Visits So Far
Maruti Suzuki in partnership with DaveAI launched Expoverse; a multipurpose
Metaverse platform to virtually exhibit its participation in Auto Expo’23 to the world. This
partnership demonstrates Maruti Suzuki’s vision of tech driven mobility and DaveAI’s
vision of democratization of AI.
Company Overview
Organization
Maruti Suzuki
Channel
Web based, VR
Website
https://www.marutisuzuki.com/
Industry
Automotive
Region
India
Language
English
The challenge
Today’s digital landscape is highly fragmented, with websites and applications operating in isolation, limiting user interaction, and creating a disconnected experience.
This lack of interoperability between platforms results in siloed user journeys, where the digital and physical realms remain unintegrated. The absence of an immersive
experience across these domains hinders user satisfaction. Static websites do not offer the depth needed to demonstrate complex products and features effectively.
Solution:
- Metaverse
Expoverse hosts multiple immersive zones. In the Launch Zone, users experience Maruti Suzuki’s brand story through an engaging narrative. The Amphitheatre acts as a virtual showroom, showcasing 16 car models for exploration, while the Technology Zone uses storytelling to deepen user understanding of automotive technology. In the Sustainability Zone, users pledge support for a greener future, aligning with Maruti Suzuki’s environmental goals. The Adventure Zone offers virtual sports like rock climbing, with rewards that make the experience memorable. The Entertainment Zone allows friends to socialize, enjoy music, and dance together in a shared virtual space, enhancing collective engagement. The Studio Zone enables users to take a selfie alongside their favourite models, capturing a shareable memory.
- Text-to-Speech technology
- DaveAI's proprietary visual synthesis pipeline for avatar creation
- High-resolution photorealistic rendering
- In-house AI model training
- Virtual Reality
Business Impact
Maruti Suzuki’s initiative to offer VR experiences at approximately 1,100 dealerships across India, coupled with accessibility via mobile phones and computers, has significantly broadened its reach. The key differentiator of this DaveAI-powered Metaverse experience lies in the deployment of a virtual avatar as a digital assistant. Originally intended for a 1 month run at the Auto Expo, the Expoverse has now evolved into a long-term initiative due to a notable 15% increase in test drive bookings and engagement from over 500 cities.
Increase in Test Drive Booking
Unique Customer Visit So Far
Cities Engaging With Expoverse
