- 33%
Increase in Lead Generation
Maruti Suzuki, in partnership with DaveAI, introduced an AI-powered virtual sales avatar across all brand pages on their website. This solution crossed 18 million unique customer interactions within 18 months, providing the online users with personalized assistance.
Company Overview
Organization
Maruti Suzuki
Website
www.marutisuzuki.com
Industry
Automotive
Region
India
Language
English, Hindi
Channel
Website, Mobile App
The challenge
Maruti Suzuki needed to elevate its digital customer experience across all brand pages, ensuring consistency, scalability, and personalization. The challenge was to replicate the high-touch, personalized service of their physical showrooms in a digital format, capable of handling millions of interactions.
This required a sophisticated AI solution that could provide real-time assistance, adapt to individual customer needs, and seamlessly integrate with existing systems. The goal was to deliver a human-like, empathetic experience that maintained the brand’s reputation for exceptional customer service, all while navigating the complexities of a vast digital ecosystem.
Solution:
- Interactive Virtual Sales Avatar for Seamless Customer Interaction
Maruti Suzuki deployed a cutting-edge AI-powered Virtual Sales Avatar across all brand pages on their website. This solution was designed to act as an online showroom assistant, engaging users with personalized interactions whenever they interacted with the brand digitally.
Powered by advanced speech recognition and natural language processing (NLP), the avatar delivered real-time product recommendations, assisted with product discovery, and facilitated contextual conversations. It proactively provided motivational nudges, learned from customer interactions, and seamlessly managed tasks beyond conversations, such as navigation and listing management, ensuring a comprehensive and engaging user experience.
- Speech Recognition and Natural Language Processing (NLP)
- Recommendation Engine
- Customer Interaction Data Analytics
- Multichannel Integration
Business Impact
The deployment of the Virtual Sales Avatar across Maruti Suzuki’s digital platforms has resulted in significant business outcomes, underscoring the effectiveness of the solution. Over 18 months, the avatar facilitated over 18 million unique customer interactions, driving a 33% increase in lead generation, playing a crucial role in enhancing the overall user experience. By providing personalized assistance and real-time product recommendations, the avatar contributed to a notable increase in lead generation and customer engagement.
Leads Generated
Total Queries Handled
Customer Interactions
