Phygital Experience Center for KBL's Centenary
Karnataka Bank teamed up with DaveAI to launch a Phygital Experience Center in celebration of its 100th anniversary. This project fuses physical and digital elements, offering visitors a multi-sensory journey through the bank’s history while visualizing its future aspirations.
Company Overview
Organization
Karnataka Bank
Channel
Phygital Experience Center
Website
https://karnatakabank.com/
Industry
Banking
Region
India
Language
English
The challenge
Karnataka Bank aimed for a forward-thinking strategy to celebrate its centenary, moving away from conventional methods that often fall short of engagement. According to our research, 85% of customers today prefer banks with interactive and immersive service spaces. Traditional celebrations were seen as resource-intensive, failing to leave a lasting impression on audiences. By seeking an innovative solution, KBL positioned itself as a leader in the digital banking arena.
Solution:
- Phygital Experience Center
The Phygital Experience Center powered by DaveAI features 4 main interactive experiences. Visitors can explore the bank’s 100-year journey through an engaging interactive video wall, while a VR-powered Digital Banking Unit provides a 360-degree photorealistic overview of futuristic banking, guided by a virtual avatar. The Innovation Showcase Zone employs multipurpose kiosks to present various banking products, complemented by an AR-enabled card discovery app that allows visitors to scan cards and personalize features through multimedia interactions. An interactive large QR code fixture promotes Karnataka Bank’s QR code functionality, with the avatar narrating the details upon scanning.
- Gesture-based interaction system
- DaveAI's proprietary visual synthesis pipeline
- AR, VR
- High-resolution photo-realistic rendering
- Text-to-Speech technology
Business Impact
DaveAI’s technology streamlined content creation and enhanced the overall development process. Leveraging computer vision and machine learning, the Phygital Experience Center at Karnataka Bank showcased realistic 3D transitions and immersive environments. This initiative positioned KBL as a leader in adopting technology to elevate customer experience, reflecting the industry’s shift towards interactive service spaces. The success of the center highlights DaveAI’s commitment to innovation, empowering businesses to drive growth through transformative initiatives.
Enhanced Customer Engagement
Broader Reach
Innovation Leadership
