Intelligent 2D Visualizer For Product Discovery
ICA Pidilite and DaveAI joined hands to launch an interactive 2D Visualizer. This solution empowers customers to explore concept rooms and furniture options, allowing them to visualize and select finishes with remarkable clarity and sophistication.
Company Overview
Organization
ICA Pidilite
Channel
Website
Industry
Home Lifestyle
Region
India
Language
English
The challenge
Research indicates that 70% of consumers prefer to visualize home decor products in a realistic setting before making a purchase. Static online displays often fall short in showcasing the detailed effects and textures of products. ICA Pidilite faced the challenge of effectively engaging customers, especially during the pandemic when physical interactions were limited. There was a pressing need for a solution that showcased their Italian wood finishes effectively and facilitated seamless remote connections with clients.
Solution:
- Phygital Experience Center
The 2D Visualizer by DaveAI provides customers with easy access to a vast array of ICA Pidilite products, allowing for realistic displays in suitable environments for accurate selection. Users can explore diverse combinations of products, view products from different angles, and examine close-up shots, all without the influence of external factors like weather or light. This technology saves both time and money, while offering inspiration for any style or vibe at their fingertips. The visualizer empowers an intelligent showcase of premium Italian wood finishes, enhancing the overall customer experience.
- Intelligent Data Layer
- High-resolution Photorealistic Rendering
- High-quality 2D models
Business Impact
The implementation of the 2D visualizer by ICA Pidilite has significantly transformed customer engagement, with a noticeable uptick in user interactions and interest. This tool simplifies the selection process by presenting a comprehensive range of premium Italian wood finishes in realistic settings. As a result, ICA Pidilite is solidifying its position as a leader in the home decor industry. By embracing cutting-edge technology, the brand not only streamlines the decision-making process for customers but also strengthens loyalty and drives sales.
Enhanced Customer Engagement
Simplified Complex Data
Digital Cataloguing
