- 4K+
Monthly User Interactions
Hero MotoCorp, in collaboration with DaveAI has developed a pioneering solution with the objective of enhancing the customer experience by enabling users to preview the bike – Harley Davidson X4 40 in real-world scenarios, enhancing their connection with the product.
Company Overview
Organization
Hero MotoCorp
Channel
Mobile Application
Website
https://www.heromotocorp.com/
Industry
Automotive
Region
India
Language
English
The challenge
After purchasing a bike, customers often find themselves imagining their first ride or dreaming of the adventures that lie ahead. Yet, this excitement can sometimes fade as the bike remains a distant reality until delivery. Hero realized that the post-purchase experience could be more than just owning a bike—it could be an opportunity to deepen customer engagement and foster a lasting connection with the brand. The challenge was to create something that would not only excite customers but also encourage them to share their experiences, generating organic word-of-mouth promotion.
Solution:
- Generative AI Explorer
The Generative AI Explorer allows buyers to visualize their purchased bike in high-quality, realistic environments. DaveAI has seamlessly integrated Midjourney’s image generation capabilities, ensuring a vast array of locations for users to preview their bike. This integration enables users to explore different terrains, environments, and lighting conditions, enhancing the realism of the visualization process. The DaveAI platform acts as a robust middleware. It ensures smooth data exchange, real-time rendering, and user-friendly interfaces, enhancing the overall user experience.The collaboration between DaveAI and Hero has resulted in a transformative solution that significantly enhances the customer experience.
- Computer Vision
- Deep Learning
- GRYD- DaveAI’s GenAI Middleware Hub
- In-house AI model training
Business Impact
Over a span of 3 months, the Generative AI Explorer attracted around 15k users, reflecting strong engagement with the platform. On average, 4k + users interacted with the platform each month, showcasing consistent and growing interest among customers. Throughout this period, the platform generated more than 2k images. This application fueled positive word-of-mouth, amplifying Hero’s presence in the market.
Monthly User Interactions
Visualizations generated in the first 3 months
Customers showed interest in the first 3 months
