Merino Laminates

Increase in Qualified Leads

Merino Laminates aimed to simplify customization by allowing customers to design their laminates without visiting a physical store. DaveAI proposed an AI assisted visualizer to be the optimum solution owing to its capability to allow the users to explore various textures and designs that matches their preference before the purchase.

Company Overview

Organization

Merino Laminates

Channel

Website

Website

Home

Industry

Home Lifestyle

Region

India

Language

English

The challenge

In today’s digital age, where 96% of customers prefer online shopping over traditional methods, the pressure on brands to enhance their digital presence is greater than ever. Customers increasingly demand real-time product visualization to make informed decisions online. When it comes to surface products, as a customer, browsing through the catalogue the traditional way becomes time-consuming as different product combinations are involved. Choosing from the variety becomes tedious.  This made Merino Laminates look for a more intuitive and engaging digital solution.

Solution:

The users can customize the virtual landscape with personalized combinations of the laminate designs available in the catalogue. The users can apply designs and textures onto the surface in concept areas to discover the laminates in an actual room setting. The visualizer provides personalized product recommendations to the customers.

The technology used by DaveAI optimizes both the illumination and colour realism and works on hardware with low specifications thereby improving the spectrum of usage. The visualizer also facilitates quick update of the catalogue by Merino Laminates without any changes to the existing layers and visuals.

DaveAI Tech Stack for Merino Laminates:

Business Impact

The data platform ingests a large amount of data about the usage patterns of the users, enabling Merino Laminates to understand what a customer is looking for. With the deployment of this 3D visualizer, DaveAI assisted Merino Laminates in reaching a benchmark of 30k+ customers exploring the visualizer for various combinations of the laminates and 1000+ qualified lead enquiries.

30%

Increase in Qualified Leads

1000+

Qualified Lead Enquiries

See the visualizer in action

Start Driving Results with Our AI Powered Solutions