Immersive Virtual Showroom Experience
Tanishq, in collaboration with DaveAI, introduced an Avatar powered Virtual Showroom experience. This solution, crafted within Tanishq’s physical stores, aids salespersons and bridges the gap between the tangible and the emotional, creating a memorable and engaging experience for customers.
Company Overview
Organization
Tanishq
Website
www.tanishq.co.in
Industry
Jewelry
Region
India
Language
English, Kannada
Channel
In-store Tablets
The challenge
Tanishq sought to enhance the in-store customer experience by introducing a digital element that could seamlessly integrate with their existing physical retail environment. The challenge was to create an engaging and immersive experience that would captivate customers, provide detailed product information, and maintain their interest during idle moments, such as waiting for a salesperson to assist them.
The solution needed to be versatile, allowing for a consistent narrative while catering to a diverse customer base with multilingual capabilities.
Solution:
- Avatar Narrative-Driven Virtual Showroom
In collaboration with Tanishq, DaveAI developed a cutting-edge virtual showroom experience, with Kajal, a lifelike avatar from DaveAI’s stack, at its core. Kajal, dressed in a saree, narrates the stories behind each jewelry piece in the showroom, offering a uniform and engaging storyline in both English and Kannada.
The virtual showroom, accessible via tablets in the store, allows customers to explore Tanishq’s jewelry collection through immersive 3D-rendered environments. This approach not only assists salespersons in providing detailed product information but also ensures that customers remain engaged even while waiting for assistance.
- Interactive 3D Environment Creation
- Multilingual Virtual Avatar
- Seamless In-Store Integration
- Real-time Narrative Development
Business Impact
The collaboration with DaveAI resulted in a significant enhancement of Tanishq’s in-store experience. The virtual showroom with Kajal as the narrator deepened customer engagement and improved the overall shopping experience. By offering a consistent and informative narrative, Tanishq was able to maintain customer interest and foster a stronger connection with the brand, ultimately leading to increased customer satisfaction and loyalty.
Enhanced Customer Engagement
Improved Brand Perception
Stronger Emotional Connection
