Higher impressions than standard campaigns
Carrier Haori System witnessed unprecedented Growth in the Singapore Market with DaveAI. Carrier successfully advertised its Haori System air conditioners in Singapore, significantly boosting brand awareness during the holiday period between Christmas and New Year.
Company Overview
Organization
Carrier
Channel
Digital Kiosks, Social Media
Website
https://www.carrier.com/
Industry
HVAC
Region
Singapore
Language
English
The challenge
Carrier aimed to elevate the visibility of their Haori System air conditioners during the competitive holiday season in Singapore. The challenge was to create a compelling and memorable campaign that would not only showcase the unique features of the Haori System but also connect with a broad audience in a way that felt personal and engaging.
Traditional advertising methods often fall short in delivering the level of customization and personalization that modern consumers expect, and Carrier needed a solution that would overcome these limitations while being cost-effective and scalable.
Solution:
- AI Virtual Avatar Powered Interactive 3D Campaign
The ad campaign ran on 5,000 digital kiosks across Singapore, leveraging Intel’s CPU resources and Nvidia’s GPU capabilities for a scalable and robust computing foundation. DaveAI’s GenAI Middleware Hub played a critical role in integrating AI-generated content into the campaign, streamlining the entire process.
DaveAI’s proprietary technology creates lifelike avatars that act as compelling brand ambassadors, automating the video generation process to rapidly produce high-quality, engaging content. This automation extended to editing, composition, and rendering of 3D environments, significantly enhancing efficiency and consistency.
- Automated Real-time 3D Synthesis
- Automated Scene Creation from 3D Assets
- GRYD- DaveAI’s GenAI Middleware Hub
- In-house AI model training
Business Impact
The collaboration with DaveAI delivered significant results for Carrier. The innovative campaign led to a notable increase in brand recall and customer engagement. Carrier connected with their audience on a deeper level, driving a 30% increase in impressions and a 12% boost in engagement rates. This partnership not only elevated Carrier’s market presence but also demonstrated the effectiveness of using cutting-edge AI solutions to achieve measurable business outcomes.
Higher impressions than standard campaigns
Enhanced brand recall and awareness
