DaveAI powered
ExpoVerse for Maruti Suzuki has witnessed engagement from ~2 Lakh unique customers so far!
The Metaverse offers significant importance for brands by creating immersive and interactive digital environments that foster meaningful engagement with their audience. It presents a unique opportunity for brands to establish a more personalized and dynamic presence, enabling them to connect with consumers in novel ways. This enhanced level of engagement not only boosts brand awareness but also provides valuable insights into consumer preferences and behavior. By embracing the Metaverse, brands can stay at the forefront of digital innovation, build stronger customer relationships, and tap into new revenue streams.
Launch zone
This is a space that the user avatar can enter to experience immersive brand stories from Maruti Suzuki. The brand is using Metaverse to bring their history, vision, technological developments and success stories to the world.
Adventure zone:
In this space the users can take part in adventure sports like rock climbing and earn rewards. User participation in brand stories ensures people remember the experience for long.
Technology zone
This is a space where users can gain knowledge about automotive technology. Another way of storytelling leveraged by the brand to educate customers and pique interest.
Studio zone
Here the user can take a selfie with their avatars next to their favourite Maruti Suzuki model and share it on social media. An example of storytelling that goes beyond the exhibit- this experience does not need reminders.
Entertainment zone
This is a space for users to come together to socialize, relax and enjoy some music and dancing with a group of friends and loved ones. Multiplayer Metaverse experiences allow users to explore the virtual world collectively and lead to emotionally intelligent stories that get an instant 'yes' from users.
Amphitheatre
This is a virtual showroom that exhibits a collection of 16 models for the user to explore.
Sustainability zone
This is a space where the users take a pledge to give back to nature through Maruti suzuki's vision for a sustainable future that goes beyond the cars they manufacture. Green technology is the theme of this space that depicts Maruti Suzuki's journey of developing cars with a better environmental performance. A classic example that not just talks about the brands vision but also social awareness issues like these that need to be addressed.
Discover the Immersive 3D Realms of ExpoVerse
Talking about the Expoverse project
“We are expanding our digital footprint and this year our ecosystem gets stronger. After the massive success of our two Metaverse projects with DaveAI- Nexaverse and Arenaverse, we are now announcing the launch of Expoverse. This multipurpose Metaverse platform is to enable accessibility and connectivity to people who would like to witness the Auto Expo without restrictions of geographical boundaries.“
Mr. Shashank Srivastava
Senior Executive Officer, Marketing & Sales-Maruti Suzuki
Amrit
Project Manager, Agile and Martech